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	<title>highdef magazine &#187; 2700</title>
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		<title>BRAVERMAN BEHIND-THE-SCENES FOR BOTTLE ROCKET</title>
		<link>http://www.highdef.com/index.php/2009/09/braverman-behind-the-scenes-for-bottle-rocket/</link>
		<comments>http://www.highdef.com/index.php/2009/09/braverman-behind-the-scenes-for-bottle-rocket/#comments</comments>
		<pubDate>Wed, 16 Sep 2009 00:00:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Features]]></category>
		<category><![CDATA[Magazine]]></category>
		<category><![CDATA[2700]]></category>
		<category><![CDATA[Barry Braverman]]></category>
		<category><![CDATA[Bottle Rocket]]></category>
		<category><![CDATA[Brian Cali]]></category>
		<category><![CDATA[P2]]></category>
		<category><![CDATA[Panasonic]]></category>
		<category><![CDATA[Sept/Oct Issue]]></category>
		<category><![CDATA[VariCam]]></category>

		<guid isPermaLink="false">http://webdev.victorystudios.net/highdefnew/wordpress/?p=9</guid>
		<description><![CDATA[by Brian Cali
Cinematographer Barry Braverman, the Director of Photography for the original, 13-minute black-and-white Bottle Rocket short that was the basis for filmmaker Wes Anderson&#8217;s 1996 cult classic, recently shot The Making of Bottle Rocket for the Blu-ray release (Criterion Collection) of the feature with the Panasonic VariCam 2700 P2 HD VariCam. The original behind-the-scenes [...]]]></description>
			<content:encoded><![CDATA[<div class="wp-caption aligncenter" style="width: 650px"><img class=" " title="Behind-the-Scenes for Bottle Rocket" src="http://webdev.victorystudios.net/highdefnew/Images/SeptOct09/BravermanBottleRocket/thecast.jpg" alt="Owen Wilson, Robert Musgrave and Luke Wilson on the set of the cult classic Bottle Rocket." width="640" height="391" /><p class="wp-caption-text">Owen Wilson, Robert Musgrave and Luke Wilson on the set of the cult classic Bottle Rocket.</p></div>
<p><strong><span style="color: #ffffff;">by Brian Cali</span></strong></p>
<p style="text-align: justify; ">Cinematographer Barry Braverman, the Director of Photography for the original, 13-minute black-and-white Bottle Rocket short that was the basis for filmmaker Wes Anderson&#8217;s 1996 cult classic, recently shot The Making of Bottle Rocket for the Blu-ray release (Criterion Collection) of the feature with the Panasonic VariCam 2700 P2 HD VariCam. The original behind-the-scenes documentary features interviews with Anderson, producer James L. Brooks, actors James Caan and Luke and Owen Wilson, among others, and revisits the Texas locations where the film was shot.</p>
<p style="text-align: justify; ">Bottle Rocket is a lovingly detailed, visually witty and warm portrait of three young misfits, best friends Anthony (Luke Wilson), Dignan (Owen Wilson), and Bob (Robert Musgrave). The trio stage a wildly complex, mildly successful robbery of a small bookstore, then go &#8220;on the lam,&#8221; where they befriend a real thief, Mr. Henry (Caan). Martin Scorsese has called Bottle Rocket, the film that put Anderson (Rushmore, The Royal Tenenbaums) and the Wilson brothers on the map, &#8220;a picture without a trace of cynicism, that obviously grew out of its directorís affection for his characters in particular and for people in general&#8230; a rarity.&#8221;</p>
<p style="text-align: justify; "><span id="more-9"></span>Braverman, who had previously worked with the AJ-HPX2700 VariCam on wildlife shoots and indie projects, calls it the &#8220;ultimate non-fiction camera.&#8221; &#8220;I never considered anything but a top-end camera for this project,&#8221; Braverman said. &#8220;I was dealing with A-list talent who had no time for do-overs. It makes sense to have a camera like HPX2700 when you&#8217;re working at this level. Essentially, you&#8217;re paying for peace of mind and the confidence that the camera can handle and survive an unpredicted event.&#8221;</p>
<div class="wp-caption aligncenter" style="width: 650px"><img class="     " title="Bottle Rocket, Photo courtesy of Sony Pictures" src="http://webdev.victorystudios.net/highdefnew/Images/SeptOct09/BravermanBottleRocket/holdup.jpg" alt="The gang in yellow jump suits executes the imperfect robbery inside Hinckley Cold Storage." width="640" height="391" /><p class="wp-caption-text">The gang in yellow jump suits executes the imperfect robbery inside Hinckley Cold Storage.</p></div>
<p style="text-align: justify; ">And <em>The Making of Bottle Rocket</em> was not without sudden changes of plans. &#8220;I was shooting the Jim Brooks&#8217; (<em>The Mary Tyler Moore Show, Broadcast News, The Simpsons</em>) interview on the Fox lot, and had 90 minutes scheduled with him,&#8221; Braverman recounted. &#8220;I had a ground-level office rigged out with full-bore HMI lighting. The famously reticent Brooks walked in and asked me to turn off the lights and start shooting in five minutes.&#8221;</p>
<p style="text-align: justify; ">&#8220;I had to wing it with available daylight through a window, and a hodge-podge of messy office lighting, but the HPX2700 could pull it out,&#8221; he continued. &#8220;The HPX2700 is clearly a craft-driven and performance-oriented tool that can excel when things change at the last second. It&#8217;s not about some potential resolution numbers. The P2 VariCam offers resolution appropriate for professionals earning a living: it&#8217;s not about imagers the size of a battleship.&#8221;</p>
<p style="text-align: justify; ">&#8220;The HPX2700 produces very flattering images when working with talent, courtesy of the VariCam cinematic look and the camcorderís 10-bit capture,&#8221; Braverman noted. &#8220;Flesh tones appear organic with well-modulated shadow details. The image processing is extremely sophisticated for capturing the skin tones of celebrities, who are understandably focused on every nook and cranny of theircomplexions. This was especially true in this case, given the Blu-ray release.&#8221;</p>
<p style="text-align: justify; ">&#8220;The HPX2700 creates a distinguished look that can&#8217;t be reproduced in a lowerclass of camera,&#8221; he added. &#8220;I don&#8217;t confuse increased resolution with superior images. There are times you donít necessarily want to see maximum resolution; with portraits and close-ups, for instance, you actually want less resolution, not more. The VariCam 2700, in short, is effective as a tool for a working filmmaker at a level far beyond the number of pixels in the imager. After all, I canít remember the last production I worked on about a test chart!&#8221;</p>
<p style="text-align: justify; ">Designed as a premium-quality, workhorse HD cinematography camcorder, the VariCam 2700 combines VariCamís renowned filmic look with key functions including variable frame rates, wide dynamic range and advanced master-quality, 10-bit 4:2:2 AVCIntra recording.</p>
<p style="text-align: justify; ">Braverman said he makes judicious use of the HPX2700&#8217;s full range of variable frame rates (from 1 fps to 60 fps in 720p mode). &#8220;I tend to use off-speed in ways that are subtle,&#8221; he noted. &#8220;Shooting at 25 or 26fps can lend a certain gravitas to actors&#8217; reactions, especially if you&#8217;re working with non-professionals on an indie project. And when I&#8217;m shooting with a long lens on a wildlife doc, you have to shoot overcranked. The HPX2700 does off-speed with the most versatility and most robust colormatrix of any camera out there.&#8221;</p>
<p style="text-align: justify; ">&#8220;I grew up with film cameras, and I used to feel that I was attached at the hip to my Arri,&#8221; the DP said. &#8220;I never had that kind of visceral attachment to any digital camera prior to working with the HPX2700.&#8221;</p>
<p style="text-align: justify; ">&#8220;I consider it Panasonic&#8217;s best camera,&#8221; Braverman added. &#8220;I do a lot of wildlife work, and you can slap the HPX2700 up to your eye, and shoot quickly and efficiently. Itís wellbalanced, and you can walk up trails with the camcorder shoved under your arm. It&#8217;s not a power hog. It has excellent metadata support, and the workflow is really, really good.&#8221;</p>
<div class="wp-caption aligncenter" style="width: 624px"><img class="   " title="James Caan, screenshot from The Making of Bottle Rocket courtesy of The Criterion Collection" src="http://webdev.victorystudios.net/highdefnew/Images/SeptOct09/BravermanBottleRocket/jamescaan.jpg" alt="Actor James Caan recalls his role as the flamboyant con man Mr. Henry." width="614" height="346" /><p class="wp-caption-text">Actor James Caan recalls his role as the flamboyant con man Mr. Henry.</p></div>
<p style="text-align: justify;">Braverman shot the 20-minute <em>The Making of Bottle Rocket</em> in 720/24p in AVCIntra 100, using 32GB cards. He had the HPX2700 fully loaded with five cards, but offloaded only once a week, never using up more than three cards.</p>
<p style="text-align: justify;">&#8220;AVC-Intra 100 was a huge advantage as I could be assured of smooth gradients in thefacial shadows of the various featured celebs and movie stars,&#8221; Braverman said. &#8220;The 10-bit workflow also allowed precise color correction in post, another source of confidence when working with image-conscious talent.</p>
<p style="text-align: justify;">&#8220;The 10-bit AVC-Intra workflow adds no additional data load or storage requirement compared to shooting 8-bit DVCPRO HD or XDCAM HD/EX, further reinforcing the efficiency of AVC-Intra recording, especially in higher-end applications.&#8221;</p>
<p style="text-align: justify;">Braverman outfitted the HPX2700 with the Fujinon HA23&#215;7.6BE HDTV ENG-style lens with 23X magnification. He edited the behind-the-scenes doc in Final Cut Pro, and Criterion finished the piece.</p>
<p style="text-align: justify;">&#8220;Criterion couldn&#8217;t believe how good it looked,&#8221; he said.</p>
<p style="text-align: justify;">Braverman has also used the HPX2700 for time-lapse, night shooting in Los Angeles. &#8220;This is a very serious camera,&#8221; he said. &#8220;On the one hand, it achieves very subtle shadows and flesh tones. On the other, it&#8217;s terrific for very low light, effects-type shooting. With the HPX2700, you get reliability, absolute precision, 10-bit captureóa combination of features that really makes sense for professional filmmakers.&#8221;</p>
<p style="text-align: justify;">The Criterion two-disc Blu-ray issue of Bottle Rocket is a restored high-definition digital transfer, supervised and approved by Anderson and director of photography Robert Yeoman. The many extras include the <em>The Making of</em> documentary as well as <em>Murita Cycles</em>, a 1978 short film by Braverman that Anderson credits as an inspiration for <em>The Royal Tenenbaums</em>.  <img class="alignnone" title="highdef magazine" src="http://webdev.victorystudios.net/highdefnew/Images/HDbug.jpg" alt="" width="24" height="13" /></p>
<blockquote>
<p style="text-align: justify;"><strong><img class="alignleft" title="Barry Braverman" src="http://webdev.victorystudios.net/highdefnew/Images/SeptOct09/BravermanBottleRocket/Braverman.jpg" alt="" width="199" height="178" /> Barry Braverman</strong> is a veteran cinematographer and digital media expert with over thirty years experience in television documentaries and feature films. Credits include long-form programs for National Geographic, ABC News, HBO, Discovery and The History Channel. Recent projects include <em>A One Track Mind: The Darjeeling Limited</em> (2008), <em>Café Lebowitz</em> (2007) and music videos for Tangerine Dream, Stevie Wonder and Yanni. Braverman writes regularly on camera and craft-related issues. His latest book Video Shooter 2nd Edition (2009) from Focal Press explores the art of visual storytelling with the latest-generation HD cameras.</p>
</blockquote>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">b y B r i a n C a l i</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Cinematographer Barry Braverman, the Director of Photography for the original, 13-minute</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">black-and-white Bottle Rocket short that was the basis for filmmaker Wes Andersonís</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">1996 cult classic, recently shot The Making of Bottle Rocket for the Blu-ray release</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">(Criterion Collection) of the feature with the Panasonic VariCam 2700 P2 HD VariCam. The</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">original behind-the-scenes documentary features interviews with Anderson, producer James L.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Brooks, actors James Caan and Luke and Owen Wilson, among others, and revisits the Texas</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">locations where the film was shot.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Bottle Rocket is a lovingly detailed, visually witty and warm portrait of three young misfits,</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">best friends Anthony (Luke Wilson), Dignan (Owen Wilson), and Bob (Robert Musgrave).</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">The trio stage a wildly complex, mildly successful robbery of a small bookstore, then go ìon</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">the lam,î where they befriend a real thief, Mr. Henry (Caan). Martin Scorsese has called Bottle</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Rocket, the film that put Anderson (Rushmore, The Royal Tenenbaums) and the Wilson brothers</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">on the map, ìa picture without a trace of cynicism, that obviously grew out of its directorís</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">affection for his characters in particular and for people in generalÖ. a rarity.î</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Braverman, who had previously worked with the AJ-HPX2700 VariCam on wildlife shoots</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">and indie projects, calls it the ìultimate non-fiction camera.î ìI never considered anything but</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">a top-end camera for this project,î Braverman said. ìI was dealing with A-list talent who had no</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">time for do-overs. It makes sense to have a camera like HPX2700 when youíre working at thislevel. Essentially, youíre paying for peace of</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">mind and the confidence that the camera can</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">handle and survive an unpredicted event.î</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">And The Making of Bottle Rocket was</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">not without sudden changes of plans. ìI was</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">shooting the Jim Brooksí (The Mary Tyler</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Moore Show, Broadcast News, The Simpsons)</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">interview on the Fox lot, and had 90 minutes</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">scheduled with him,î Braverman recounted.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">ìI had a ground-level office rigged out with</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">full-bore HMI lighting. The famously reticent</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Brooks walked in and asked me to turn off the</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">lights and start shooting in five minutes.î</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">ìI had to wing it with available daylight</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">through a window, and a hodge-podge of</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">messy office lighting, but the HPX2700 could</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">pull it out,î he continued. ìThe HPX2700 is</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">clearly a craft-driven and performance-oriented</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">tool that can excel when things change at</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">the last second. Itís not about some potential</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">resolution numbers. The P2 VariCam offers</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">resolution appropriate for professionals earning</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">a living: itís not about imagers the size of</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">a battleship.î</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">ìThe HPX2700 produces very flattering</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">images when working with talent, courtesy of</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">the VariCam cinematic look and the camcorderís</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">10-bit capture,î Braverman noted. ìFlesh</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">tones appear organic with well-modulated</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">shadow details. The image processing is</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">extremely sophisticated for capturing the skin</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">tones of celebrities, who are understandably</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">focused on every nook and cranny of theircomplexions. This was especially true in this</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">case, given the Blu-ray release.î</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">ìThe HPX2700 creates a distinguished</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">look that canít be reproduced in a lowerclass</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">of camera,î he added. ìI donít confuse</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">increased resolution with superior images.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">There are times you donít necessarily want to</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">see maximum resolution; with portraits and</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">close-ups, for instance, you actually want less</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">resolution, not more. The VariCam 2700, in</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">short, is effective as a tool for a working filmmaker</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">at a level far beyond the number of</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">pixels in the imager. After all, I canít remember</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">the last production I worked on about a</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">test chart!î</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Designed as a premium-quality, workhorse</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">HD cinematography camcorder, the</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">VariCam 2700 combines VariCamís renowned</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">filmic look with key functions including variable</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">frame rates, wide dynamic range and</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">advanced master-quality, 10-bit 4:2:2 AVCIntra</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">recording.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Braverman said he makes judicious use</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">of the HPX2700ís full range of variable frame</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">rates (from 1 fps to 60 fps in 720p mode). ìI</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">tend to use off-speed in ways that are subtle,î</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">he noted. ìShooting at 25 or 26fps can lend a</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">certain gravitas to actorsí reactions, especially</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">if youíre working with non-professionals on an</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">indie project. And when Iím shooting with a</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">long lens on a wildlife doc, you have to shoot</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">overcranked. The HPX2700 does off-speed</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">with the most versatility and most robust colormatrix of any camera out there.î</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">ìI grew up with film cameras, and I used</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">to feel that I was attached at the hip to my</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Arri,î the DP said. ìI never had that kind of</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">visceral attachment to any digital camera</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">prior to working with the HPX2700.î</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">ìI consider it Panasonicís best camera,î</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Braverman added. ìI do a lot of wildlife work,</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">and you can slap the HPX2700 up to your</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">eye, and shoot quickly and efficiently. Itís wellbalanced,</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">and you can walk up trails with the</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">camcorder shoved under your arm. Itís not</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">a power hog. It has excellent metadata support,</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">and the workflow is really, really good.î</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Braverman shot the 20-minute The</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Making of Bottle Rocket in 720/24p in AVCIntra</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">100, using 32GB cards. He had the</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">HPX2700 fully loaded with five cards, but</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">offloaded only once a week, never using up</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">more than three cards.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">ìAVC-Intra 100 was a huge advantage as</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">I could be assured of smooth gradients in thefacial shadows of the various featured celebs</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">and movie stars,î Braverman said. ìThe 10-bit</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">workflow also allowed precise color correction</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">in post, another source of confidence when</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">working with image-conscious talent.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">ìThe 10-bit AVC-Intra workflow adds no</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">additional data load or storage requirement</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">compared to shooting 8-bit DVCPRO HD or</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">XDCAM HD/EX, further reinforcing the efficiency</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">of AVC-Intra recording, especially in</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">higher-end applications.î</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Braverman outfitted the HPX2700 with</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">the Fujinon HA23&#215;7.6BE HDTV ENG-style lens</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">with 23X magnification. He edited the behindthe-</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">scenes doc in Final Cut Pro, and Criterion</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">finished the piece.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">ìCriterion couldnít believe how good it</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">looked,î he said.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Braverman has also used the HPX2700</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">for time-lapse, night shooting in Los Angeles.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">ìThis is a very serious camera,î he said. ìOn</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">the one hand, it achieves very subtle shadows</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">and flesh tones. On the other, itís terrific for</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">very low light, effects-type shooting. With the</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">HPX2700, you get reliability, absolute precision,</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">10-bit captureóa combination of features</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">that really makes sense for professional</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">filmmakers.î</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">The Criterion two-disc Blu-ray issue of</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Bottle Rocket is a restored high-definition</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">digital transfer, supervised and approved</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">by Anderson and director of photography</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Robert Yeoman. The many extras include the</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">The Making of documentary as well as Murita</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Cycles, a 1978 short film by Braverman that</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Anderson credits as an inspiration for The</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Royal Tenenbaums. HD</div>


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