DEBACLE, AN HD NIKE SB PROJECT
by Mark Goldman
Debacle, Nike SB’s second full-length skateboard video premiered online last June. The video was directed by Jon Humphries and Jason Hernandez and filmed by Hernandez, Joey Ruiz, and Chris Middlebrook. The exciting program was filmed in ten countries entirely in HD (the first skate video of its kind), using the Panasonic HVX200. The video is set to a soundtrack that matches the intensity and vigor of the young crew’s skating (featuring Bad Brains, Skid Row, and The Replacements).
To deliver the video online, Nike SB teamed up with Adobe to offer a free stream and download of Debacle for one month (June 24th-July 24th). The collaboration was a success with over 70,000 streams and 65,000 downloads in one month.
“From the beginning of Debacle it was our goal to push the boundaries of a skateboard video. We shot the entire video in 1080 HD, because we wanted to make sure our audience saw the video at the best quality possible,” said director Jon Humphries.
Sticking with that philosophy, rather than compromising the footage and releasing a standard DVD, Debacle is now exclusively on Blu-ray disc, another first for skate videos. Bryce Kanights, editor of Skatedaily.net said, “Shot entirely in HD and well worth your time and attention, this is truly some “next level” skateboarding.” 
