MOCEAN PACKAGES MONSTERS FOR VOOM
by Kevin Aratari
Creative advertising agency mOcean was retained by Rainbow Media Holdings to complete the launch package for Monsters, one of 21 commercial- free, HD channels created for VOOM, the satellite service launched in October 2003. Targeting today’s rapidly growing HDTV audience, VOOM offers a comprehensive array of HD programming throughout the United States.
mOcean designed, created and produced the original launch package for Monsters, the VOOM exclusive channel all about scary movies, which is taken to an extreme level by the power of HDTV. mOcean’s work included the production of the logo system, on-air identity, promo package, and interstitial elements.
mOcean Creative Director Steve Kazanjian said, “Not only was the client willing to push the boundaries of network packaging, they were also very focused on using the HD platform to its fullest: emphasizing subtle color separations, fine point lines and 5.1 Surround Sound. The end result is a package that will definitely generate a buzz in the industry.”
Kazanijian added, “The creative spark actually came from a handful of mid-20th century monster posters that we have hanging in our offices. We wanted to create a fusion between the tongue-in-cheek sensibilities of the key art of that time and the promise of today’s HD technology. We designed modern poster interpretations of classic monster paradigms such as ‘Metropolis,’ ‘Destruction from Outer Space,’ ‘The Island that Time Forgot,’ ‘The Demented Psychopath’s Lair’ and the classic ‘Southern Cemetery.’ This imagery helped to lock in the network’s tagline — ‘It’s Alive’ — with the all-new animation, as each poster actually ‘comes alive’ as we move through it.”
He continued, “Technically, we used a combination of 2D compositing, 3D character animation and classic hand-drawn illustration. The end result is an HD network package unlike anything else currently on the air. mOcean’s entire creative team is very proud of the end result for this great project.”